Allard de Jong

Allard de Jong profile

What is your journey a coach? 

After my university degrees in international business administration and later in communication studies, I gladly spent the first 10 years of my career in advertising and marketing, managing global campaigns for such clients as Ford, Holiday Inn or Jeep. But after a decade of such work it had become very clear to me that what I was really good at was helping people – rather than products – become successful. My subsequent transition into professional coaching was marked by a period of intense studying and sharing what I learned, as the director of Training for CoachVille in Spain. Since 2001 I have been logging coaching and training hours and have had the privilege of working with a slew of executives in such organizations as McDonald’s, Philip Morris, Airbus, Warner Brothers, Procter & Gamble and many more. I am currently a professional certified coach (PCC) with the ICF.  

What is your sweet spot as a coach?

Coming from a corporate background, my coaching has focused on leadership development in large organizations from day one. More often than not, the work I do with my clients centers on one or more aspects of emotional intelligence, rather than on functional skills. Given the heap of recent research proving its effectiveness, I am especially thankful for the opportunity to transfer coaching skills to my clients and see them adopt the coach-approach as part of their leadership toolbox. Thanks to my languages and cross-cultural background I have been able to work on all 5 continents, from Asia Pacific to Africa. Recently I developed an interest in the emerging field of team coaching and am getting my feet wet!

What about you as a person?

We throw around the word potential a lot in the world of human resources and personal development, but its true meaning depends on where we locate it. Is potential about having more? Getting more? Doing more? Learning more? Knowing more? Feeling more? Or is it situated at a higher level? For example, the potential to adopt more noble values and beliefs so we can align our behaviors with them, the potential to express and fully inhabit our most noble nature or even the potential to choose a nobler purpose for ourselves in life and at work?

In my work I continue to be guided by the three beliefs that 1) there’s a core of noble, positive potential in every person with the power to change their own world, 2) that over time those changes add up to the ability to change the world and 3) that corporations are in a unique position to lead that change. 

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