Georgina Woudstra

MCC, ACTC: Founder & CEO, Team Coaching Supervisor

The first 10 years of my career were entrepreneurial, starting, leading and growing diverse businesses. A tech consultancy firm I was building led me to undertake a Masters in Change Management, which is where I first heard about coaching.

Describe your journey as a coach

Georgina has been at the forefront of the Team Coaching movement since it emerged in the 2010s. As an executive coach in the early 1990s, she realised that teams, rather than individual leaders, are the key to creating lasting organisational change. And yet research consistently suggests that 8 out of 10 teams fail to work together effectively, which means too many businesses and charities are haemorrhaging talent and value.

 
Through her own reflective practice, Georgina also concluded that classic team facilitation and workshops, whilst valuable in certain contexts, can’t deliver sustainable transformation. That only comes when coaches are ready and able to work ‘emergently’: tapping into the group’s potential in real time, even as the heat rises.
It was an approach that Georgina had been honing as an in-house team coach since 2012 and led to the creation of her Team Coaching Studio in 2017. At which point she felt ready to campaign for team coaching to be recognised professionally as a distinct discipline. It was. In 2022 Georgina was one of the first coaches in the world to be awarded the ICF Advanced Certification in Team Coaching (ACTC).


Before her coaching life, Georgina had already built several cutting-edge businesses. She knows how rewarding – and demanding – it is to run your own practice. You are why she has written her industry acclaimed book, “Mastering the Art of Team Coaching”, designed her uniquely emergent Team Coaching programmes and runs the Team Coaching Community and annual Summit. These programmes and resources are designed to give you the tools and inspiration you need to take your place in shaping what is the fastest growing discipline in the coaching world.

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