“A seminal book for any practising or aspiring team coach.
It covers the psychological, behavioral, and self-reflective requirements of team coaching which will take your team coaching skills to another level.”
John Cockburn-Evans PCC FCMI – Leadership Engagement & Team Coach
Georgina Woudstra
Mastering the Art of Team Coaching
An emergent approach to unleashing the potential in teams
“Comprehensive, full of ideas, frameworks, insights and shared experience from a masterful practitioner.”
– V Bromwich
Confidence
Overcome your fears to coach teams in even the most challenging situations.
Competence
Learn to apply the coaching skills and to intervene effectively.
Coherence
Integrate concepts and tools into a whole, meaningful approach.
Congruence
Trust yourself and develop a style that is true to who you are as a team coach.
About The Book
Building team coaching skills and confidence hinges on mastering the mindset, as well as the methodology.
Crafted with passion and insight by team coaching practitioner and pioneer, Master Coach Georgina Woudstra, this book is for those who are prepared to be challenged to look inwards, to best serve teams.
Emergent Team Coaching has the power to transform. teams and wider organisational systems, by increasing collective awareness and meaning-making. It enables people to work together through and beyond seemingly intractable challenges.
This second edition of Mastering the Art of Team Coaching builds on the foundations of the first. It introduces key theories and concepts while making them more accessible, practical, and immediately usable.
Mastering The Art of Team Coaching brings together academic wisdom from thought leaders in the field, professional coaching guidance, and bags of engaging experience-based advice.
This practical and empowering guide takes you through the often complex and challenging reality of team coaching. At its heart, you’ll find the art is in being not doing team coaching and bringing your whole self to the service of teams.
The book encourages you to develop your coaching artistry, flavour, and mastery, through provoked thought and intentionally designed space for reflection.
Over the past few years, alongside colleagues and faculty at Team Coaching Studio, Georgina has been exploring how to transfer her learning more effectively to other coaches. Through real-world examples, we bring the art of team coaching to life—giving you the tools to deepen your own practice.
“As a former team leader and now practitioner, I know this book will stay permanently in easy reach, as will the accompanying resources.”
– Alex Atherton
Download a sample chapter
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About Georgina Woudstra
Georgina has been at the forefront of Team Coaching since the 2010s, recognising that lasting organisational change comes from teams, not just individual leaders. Traditional facilitation alone wasn’t enough—real transformation requires coaches to work ‘emergently,’ responding to team dynamics in real time.
She refined this approach as an in-house team coach, leading to the launch of Team Coaching Studio in 2017 and her recognition as one of the first globally certified team coaches in 2022.
A seasoned entrepreneur, Georgina understands the demands of running a practice. That’s why she updated Mastering The Art of Team Coaching, equipping coaches with the skills and strategies to thrive in this fast-growing field.
Intro to Team Coaching: Free virtual event
Want to discover how to deepen your confidence and knowledge to become a masterful team coach?
Join world-renowned Team Coach, Georgina Woudstra, for an Intro to Team Coaching session.
“Comprehensive yet supremely accessible and practical. This will be my new recommended resource for all team coaches”
Krister LowePhD
Founder, The Team Coaching Zone
“A brilliant guidebook naming the territory, practices and needed competences to use the wisdom, power and magic of team coaching.”
Dorothy E. Siminovitch
Author and Director of Training for Gestalt Coaching Works
“A must-read guide to becoming a superb team coach. The unique journey to coaching teams shines through every page.”
Ruth Wageman
Author and Director at 6 Team Conditions
Looking for the Book Resources?
If you already have the book, enter your details to receive exclusive access to the Mastering the Art of Team Coaching additional resources.
If you have purchased the audio book, just hit the ‘Get The Resources’ button for access to both the book resources and a PDF download of the diagrams and images that are referred to in the audio version.
The resources include:
- Show up authentically as who you are as a team coach, with your unique and aligned philosophy
- Confidently sell your value to potential clients and feel more established in your practice
- Go into a team coaching session without the need to default to a pre-planned modality
- Apply for Master Team Coach, the highest level of team coaching credential available
- Leverage the power of teams to innovate and drive businesses (and society) forward
